RESACON 2024 KEYNOTE & BREAKOUT SESSION Speaker
Mike Peterson
Keynote: Introduction to the Science in Design
REPLAY AVAILABLE FOR THE KEYNOTE SESSION – IF YOU REGISTERED OR PURCHASED THE ALL ACCESS PASS CHECK YOUR EMAIL FOR REPLAY ACCESS
Keynote: Introduction to the Science in Design
This session introduces the audience to the very foundation of beauty and design, and their ability to improve health. Science considers beauty and fine design to be “alternative health resources” and this game changing fact will be explored in detail. The session includes an analysis of neuroaesthetics, evolutionary inheritance, new technologies and biophilic design principles.
What home stagers and designers can expect to learn from this RESACON session:
- Attendees will learn they actually do improve health when they create beauty and fine design
- Attendees will learn that to better understand our human needs of today we need to better understand who we have been over time
- The session helps attendees understand the merits of neuroaesthetics, the convergence of science and design
- Attendees will walk away being inspired and will have a clear understanding of their role as an alternative health resource
Breakout Session: Are You a Brand? Thriving in a World of Brands
This highly interactive session will explore the role of brands in our everyday lives. It will challenge attendees to consider their own role as a brand and will illuminate the need we have to think of ourselves as brands. The session is conducted in a “workshop” type of approach and is considered to be highly inspiring and motivating. Multiple media are incorporated into the session’s delivery.
What home stagers and designers can expect to learn from this RESACON session:
- Learn your value as a brand and not merely a product/service supplier.
- Begin to think about your value and personality characteristics in building a new business profile.
- Learn about leadership and how clarity of values is essential to managing a brand based business.
- Gain an increased level of confidence in understanding “who you are, and what you stand for”.
Who is mike peterson?
Mike Peterson is the President of Visionary Design Marketing and Founder of Science in Design
Mike’s experience is rooted in years as a leading advertising executive at Hearst Magazines including House Beautiful and Country Living, working with leading national advertisers. Mike’s experience in the home furnishings industry include President/CEO of LaBarge Furnishings and as Vice President of Corporate Marketing for such companies as Henredon, Lexington, Drexel Heritage, and more.
As Publisher at LUXE Magazine for nearly a decade, the LUXE brand exploded both in popularity, brand recognition, and increased sales. In this capacity, Mike developed close relationships with luxury design firms, design centers and interior designers in helping them grow their businesses.
Today, Mike helps to educate designers on their ability to improve the health of their clients. Studies from Harvard, Johns Hopkins, the United Kingdom and more, are an integral part of Mike’s effort to help designers realize their value proposition goes beyond aesthetics to include health at home.
Mike is a regular keynote speaker and panel moderator at High Point furniture market, the Dallas Market Center, The Las Vegas Surfaces Expo, the Atlanta Decorative Arts Center, IWCE, and at numerous IFDA and ASID events around the country.