RESACON 2024 Agenda

Open to all RESA® members in the Grand Ballroom

Introduction to the Science in Design attendees will learn:

• Attendees will learn they actually do improve health when they create beauty and fine design
• Attendees will learn that to better understand our human needs of today we need to better understand who we have been over time
• The session helps attendees understand the merits of neuroaesthetics, the convergence of science and design
• Attendees will walk away being inspired and will have a clear understanding of their role as an alternative health resource

Attendees of this session can expect to learn:

• Generating Income. Transforming your warehouse into a money generating machine.

• Owner versus Tenant. The benefits and pitfalls of owning commercial real estate for your staging business.

• Why Home Staging is the ideal business for warehouse ownership.

• How leverage owning your warehouse to get more customers.

Attendees of this session can expect to learn:

• What is the process of being sued.
• What it looks like when that suit is covered by your insurance as opposed to being on your own.
• What you need in place to mitigate some of these claims.
• Examples of claims, what they could cost, and what type of insurance needed to cover it.

Attendees of this session can expect to learn:

• Learn how to shop showrooms effectively.
• Maximize your business profits by who you buy from.
• Strategize the shipping of your orders.
• Streamlining your inventory for maximum profits.

Attendees of this session can expect to learn:

• Understand the factors that go into pricing your staging services.
• How to calculate the true cost of a project.
• Compare various pricing methods.
• Learn formulas for creating a proposal.

Attendees of this session can expect to learn:

• Understanding A.I. Driven Marketing for Home Stagers
• Proven Strategies for Maximizing ROI
• Top A.I. Tools to Save You Time
• Where to Implement A.I. into Your Marketing Plan

Attendees of this session can expect to learn:

• Understand the importance of identifying your business niche.
• Identify specific activities that can be systemized or automated and the value it creates in your business growth.
• Explore how hiring the right people allows you to achieve bigger goals.
• Delve into the importance of continually learning and adapting to the changing market. 

Attendees of this session can expect to learn:

• Attendees will learn their value as a brand and not merely a product/service supplier.
• Attendees will begin to think about their value and personality characteristics in building a new business profile.
• Attendees will learn about leadership and how clarity of values is essential to managing a brand based business.
• Attendees will gain an increased level of confidence in understanding “who they are, and what they stand for”.

Attendees of this session can expect to learn:

• How to take control of your marketing to build a consistent pipeline of new business.
• How to market one – two seasons out.
• Taking control of your schedule.
• Remove that scary feeling of no new business coming in.

Attendees of this session can expect to learn:

• The power of a well-defined vision (and how to create it).
• How to set realistic goals and actually achieve them.
• Tips and techniques for maintaining mental and physical health while navigating the demands of a growing business.
• Proven strategies for optimal task management and productivity to streamline your workflow.

Attendees of this session can expect to learn:

• What does “Boutique Company” mean? Understand the nuances of operating as a boutique company, distinguishing it from high-volume staging.
• Assesing whether a boutique company aligns with your aspirations as a stager and entrepreneur.
• Building your brand and defining a unique style that sets your boutique company apart.
• Effective marketing using platforms like Instagram, Facebook, and print materials to showcase your designs and reinforce your brand.
• Providing top-notch staging services while pricing your work appropriately.
• Sourcing inventory to support your distinct look without necessarily relying on wholesale options. Where to shop and how to make informed buying decisions.
• Explore the pros & cons of contracting out movers and moving companies, eliminating the need for in-house movers. How to find reliable partners and how the collaboration works.
• Embrace the power of saying “no” when necessary, whether it’s declining certain jobs, inventory purchases, or avoid getting “too big”.

Join attendees, exhibitors, the RESA® National Board, and RESA® HQ for an awards dinner to celebrate the 16th Annual Home Staging Industry Awards.

No host bar sponsored by

Attendees of this session can expect to learn:

• Understanding the True Cost of Discounting
• Value-Based Pricing Strategies
• Building a Sustainable Business Model
• Differentiation and Brand Positioning

Attendees of this session can expect to learn:

• Why Adding Other Design Related Services is Critical to Your Business?
• What Types of Design Services to Add at First
• Mistakes Most Designers Make and Later Regret
• Mind Blowing Design Streamlined Tips to “Keep it Simple”
• How to Streamline Client Processes for Scalability
• How to Create WOW Room Designs
• Tackling Kitchens and Baths Easily
• How to Stand Out and Look Like a Rock Star

Attendees of this session can expect to learn:

• Differentiating factors between staging for sale and staging for rent, and the crucial elements of identifying target audiences and property types.
• Master the Art of Outfitting: Explore the essential components of successful STR outfitting, from selecting furniture and decor to creating versatile, stylish, and durable designs while maintaining a balance between aesthetics and functionality.
• Tackle Practical Challenges: Navigate budget considerations for staging, address the complexities of dealing with various property sizes and layouts, and learn efficient inventory and logistics management strategies.
• Market Your Services Effectively: Develop a compelling value proposition, build a strong online presence and portfolio, and discover collaborative strategies with real estate agents and property owners to effectively market your STR outfitting services.

Attendees of this session can expect to learn:

• Understanding the proven systems, processes, and prerequisites required for successful remote operations.
• Communication Strategies for Success
• Strategic Framework for Remote Management
• Evolving as a Remote Leader

We’re hosting a live episode of “Ask the Experts,” featuring top industry professionals Cheryl Eisen, Cathy Hobbs, Red Barrinuevo, LuAnn Nigara, Jason Saft, and Michelle Minch, all moderated by RESA® CEO Shell Brodnax.

This is your chance to get insights and advice directly from the best in the business. Submit your questions in advance and be part of the conversation in Las Vegas. Don’t miss out on this exclusive opportunity to elevate your staging skills and network with fellow stagers. Join us for the final session of RESACON 2024—see you there!

SUBMIT YOUR QUESTIONS HERE

RESA Buying Group Tour of Las Vegas Market Showrooms  

More details coming soon!

Presented by Real Estate Staging Association 

Additional registration is required to attend Las Vegas Market. You can register for free at https://www.lasvegasmarket.com/.