RESACON 2024 KEYNOTE & BREAKOUT SESSION Speakers

Natalie & Shane Lorenz

Keynote: The Race to the Bottom – The State of the Staging Industry in the Current Market

Breakout Session: Mastering Remote Management: Navigating a 7-Figure Staging Business from Anywhere

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Keynote: The Race to the Bottom – The State of the Staging Industry in the Current Market

Natalie and Shane will illuminate the hidden costs of discounting and the peril it poses to long-term viability. Attendees will learn to appreciate the true value of their services, moving beyond the short-sighted gains of aggressive pricing wars.

We’ll explore robust value-based pricing strategies, delve into building sustainable business models, and master the art of differentiation and brand positioning. The goal is to empower home stagers to command prices that reflect the quality and expertise they bring to the real estate market, ensuring a prosperous future for all industry professionals.

This is more than a call to action; it’s a strategic roadmap to elevate our industry above the fray of price-based competition, fostering a market where excellence and sustainability are the benchmarks of success.

What home stagers and designers can expect to learn from this RESACON session:

Understanding the True Cost of Discounting
Value-Based Pricing Strategies

Building a Sustainable Business Model
Differentiation and Brand Positioning

Breakout Session: Mastering Remote Management: Navigating a 7-Figure Staging Business from Anywhere

In the realm of entrepreneurship, unforeseen circumstances or personal desires sometimes lead us away from the physical location of our thriving enterprises. Selling or closing down the business may not align with our goals, prompting the need for a different approach. The question arises: How can one effectively manage and sustain a flourishing staging business remotely, maintaining its upward trajectory and success?

Life’s unexpected turns often necessitate a strategic shift in managing our professional ventures. The forthcoming session aims to provide an illuminating blueprint that empowers entrepreneurs to detach from the day-to-day operations of their 7-figure staging businesses, enabling remote management from any desired location.

What home stagers and designers can expect to learn from this RESACON session:

Transitioning from Owner Operator to CEO: Identifying the crucial mindset shifts essential for successful remote management. Establishing policies, procedures, and systems pivotal for effective remote leadership.
Building a Robust Team: Strategizing on placing the right individuals in the right positions to ensure operational success.
Communication Strategies and Tools: Evaluating and selecting appropriate communication tools and platforms for remote team collaboration. Formulating communication policies to ensure clarity, cohesion, and efficiency in remote work environments.
Problem-solving from Afar: Equipping oneself with strategies to effectively handle and resolve operational issues from a remote position. Implementing proactive problem-solving techniques to maintain business continuity.
Setting the Blueprint in Motion: Translating theoretical knowledge into actionable steps to initiate successful remote management. Outlining the initial steps and long-term plans to transition into remote operational leadership.

Who is Natalie Lorenz?

Natalie Lorenz hails from beautiful South Africa but has been fortunate to call the USA her home for 17 years. A working career that has taken her from the corporate world to being a small business owner and a professional mom, and now the spearhead of Decorus Home Staging.

Natalie leads a team of award-winning luxury vacant home stagers and has taken her business from an incubator startup to a 7 figure business in 5 years. She has been voted Top 100 most influential People in Real Estate Staging for 4 years running.

She has been a guest speaker at numerous Real Estate and Staging Conferences, with talks ranging from Luxury Home Staging to Staging Logistics. She has served as leader in the staging industry for 7+ years. She is accredited through Certified Staging Professionals, Staging Design Professional, Short Term Rental Stylist and a Certified Color Consultant.

Who is Shane Lorenz?

Shane Lorenz runs Decorus Art, a spin off of Decorus Home Staging and RESA® Buying Group Partner.

Decorus Art creates art for the home staging industry and re-usable furniture covers for the industry. Seeing a need for specific solutions for the home staging industry based upon their own issues running Decorus Home Staging he now spends his time creating unique solutions for home stagers.