RESACON 2024 BREAKOUT SESSION

Amy Keeley & Kristen Brown

Boutique Brilliance: Mastering the Art and Business of a Boutique Staging Company

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Unravel the world of boutique staging!

Discover the essence of being a Boutique Staging company and the keys to achieving success without the need for high volume.

This session is tailored for both new and seasoned stagers who are intrigued by the idea of running a smaller, boutique company. If you aspire to build a business that is sought after for its aesthetic and want your brand and style to drive your success, this session is your guide to achieving those goals. Join us on this journey of discovery and transformation in the world of boutique staging.

What home stagers and designers can expect from this RESACON session:

What does “Boutique Company” mean? Understand the nuances of operating as a boutique company, distinguishing it from high-volume staging.
Assesing whether a boutique company aligns with your aspirations as a stager and entrepreneur.
Building your brand and defining a unique style that sets your boutique company apart.
Effective marketing using platforms like Instagram, Facebook, and print materials to showcase your designs and reinforce your brand.

Providing top-notch staging services while pricing your work appropriately.
Sourcing inventory to support your distinct look without necessarily relying on wholesale options. Where to shop and how to make informed buying decisions.
Explore the pros & cons of contracting out movers and moving companies, eliminating the need for in-house movers. How to find reliable partners and how the collaboration works.
Embrace the power of saying “no” when necessary, whether it’s declining certain jobs, inventory purchases, or avoid getting “too big”.

Who ARE AMY & KRISTEN?

Kristen and Amy are Co-Founders of Salt + Pine, a boutique staging company located in Rhode Island. They are certified professional home stagers through Home Staging Resource and both hold the RESA-PRO® designation.

Kristen is a lead designer as well as chief financial officer. She runs the company’s LTK page as well as sharing in all social media marketing, sourcing inventory and day to day operations of the business.

Amy is a lead designer as well as runs the website and email marketing. She shares in all social media marketing, sourcing inventory and day to day operations of the business. Amy earned the RESA® Approved Instructor designation in 2023, allowing her to teach the Staging to Sell, What Every Agent Should Know CE Course. and she is the only approved instructor in the state of Rhode Island.

Salt + Pine was established in 2019 and is an award winning staging company. In 2022 Salt + Pine was awarded Top Ten Vacant Staging Team of the Year North America and Amy was awarded Professional Stager of the year Occupied Staging United States. In 2023 both Kristen and Amy were named in the 100 Most Influential People in Real Estate Staging. Salt + Pine was also awarded the Top Vacant Staging in the United States.

Salt + Pine has been featured in publications such as Apartment Therapy, the Bay and Architectural Digest.

Salt + Pine was named in FIXR.com’s 30 Home Stagers Driving the Industry Forward in 2023 and 50 Top Home Staging Experts Leading the Industry in 2024.